Keen On: Why Google Is Now A Social Company (TCTV)

It was a first. Yesterday, we were fortunate to welcome Google?s two principle architects of Google+, Vic Gundotra (VP Social) and Bradley Horowitz (VP Product), to the TechcrunchTV studio in San Francisco for an extended interview about what they call their ?project?. So what is Google+? As Gundotra told me yesterday, it is an attempt to ?understand people? and to make human relationships the heart of the Google experience. Both Horowitz and Gundotra acknowledge that this is a major project, something that may, in the future, redefine the company. This unGoogle-like goal to,as Horowitz said, put ?people first?, may well, in the long run, transform Google from a algorithmic company to a social one.

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