Embedly Raises Another $450K, Launches One API To Rule All Embeds

Big news today for Embedly, the service that makes it easy to embed content from nearly any site on the web. Today the company is announcing that it's raised another $450,000 in a round that includes Howard Lindzon, Social Leverage, Venture 51, Adam Schwartz and follow-on investments from Betaworks and Chris Sacca, who participated in Embedly's $250,000 round last August. Schwartz will be joining the company's board. But funding isn't all Embedly has up its sleeves: it's also announcing some changes to the way its APIs work. Namely, it's combining its existing services into a single API to help reduce developer confusion.

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