Cult Clothing Line Betabrand Pockets $1.3 Million From OATV

Home of the "DARPA" hoodie, the "Bike To Work" pants, the "Disco" shorts, the "Cornucopia" backpack, the "Vagisoft (yes)" blanket and the TSA-proof "Privates" underwear, Betabrand is an online-only marketplace for unconventional clothes in the same eclectic�e-commerce space as Modcloth and Threadless. The company's emphasis on original in-house designs, in addition to its 100K-200K in monthly revenue, certainly piqued the interest of O'Reilly Alpha Tech Ventures which led Betabrand's $1.3 million Series A round followed by�Morado Ventures�this week. Along with the recent financing, OATV's Mark Jacobsen will be joining the Betabrand board.

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